Athletes can get in touch with ACIB Management Group to manage or monetize their name, image and likeness.
Name, Image, and Likeness (NIL) are three elements that make up your “right of publicity,” consisting of your name, your image, and your likeness (nicknames, photographs, other identifiable traits). NIL activities include autograph signings, personal appearances, social media endorsements, and promotion of businesses, products, and services. As of July 1, 2021, the NCAA adopted an interim set of guidelines to suspend previous NIL restrictions for all current and incoming student-athletes in all sports. Student-athletes are now permitted to profit from their NIL within the guidelines established by their Institution, their state, and the NCAA. 29 states have passed laws setting standards for student-athletes to commercialize their NIL (many of which are currently in effect), others have draft bills before their legislatures, and the federal government is working on national legislation.
Any organization that interacts with student-athletes must be fluent in NIL. ACIB serves those impacted by NIL, including, but not limited to colleges and universities and their key stakeholders as they navigate the changes to rules and related NCAA legislation. These stakeholders include athletic department staff and coaches, compliance directors, school officials, student-athletes, and external parties such as sponsors and boosters.
ACIB works with institutions to offer education programs for student-athletes around NIL, branding, financial literacy, risks associated with marketing reps and agents, and NIL-related opportunities. With NIL rules live, ACIB serves as a resource for athletic department staffs and athletes in navigating the complexities of NIL.
Our program and curriculum are unique to each client. We provide comprehensive services to educate your school and stakeholders on NIL. We can work with you to determine your needs and an appropriate price specific to the services we will provide.